Lucy Bradley
Plug is 13 years old, and Lucy Bradley has been its Brand Commander since Day 1. That’s quite an achievement in Dubai, where businesses come and go.
This is one business owner who knows her stuff – and lots of other people’s stuff as well. Lucy attributes her success to the power of Plug’s marketing, which she guarantees stands out every time. She is quick to point out that this is not just because the standard of marketing in Dubai is so low, but because Plug’s work is world class.
Lucy has made it her mission to educate business owners and marketing departments on how to create great marketing plans and retain customers. It’s a philosophy based on the theory that, by helping other businesses rise, we all rise together.
Her favourite methods of communication are: sexy targeted e-blasts, eye-catching print for people you really want to reach, and of course, great copy on everything, which has to be thought-provoking and memorable.
Lucy’s pet peeves are bad manners – best not to get her started, but having said that, it is amazing how many people don’t even say ‘please’ or ‘thank you’, and companies that do lame marketing!
Lucy believes keeping ahead of the curve can mean utilising a few, simple, old fashioned ways of doing things, like using the telephone and having meetings over cups of tea… So it’s not necessarily what you do, but how you do it – and who’s doing it with you.
And if you’re smart, you’ll soon be doing it with Lucy.
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